Built on Real Experience

We've been where you are. The late nights wondering about cash flow, the excitement of growth opportunities, and the challenge of making smart financial decisions that actually work.

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How We Actually Got Here

theronique started in 2018 when I realized something was broken in business finance advice. Too many consultants were giving textbook solutions to real-world problems. Meanwhile, business owners were struggling with practical stuff like managing seasonal cash flow or figuring out when to hire their next employee.

After spending years working with companies from small family operations to growing mid-sized businesses, we noticed patterns. The businesses that thrived weren't just the ones with the best ideas – they were the ones that understood their numbers and made financial decisions based on actual data, not gut feelings.

"We don't just crunch numbers. We help you understand what those numbers mean for your specific situation and what actions you should take next week, next month, and next year."

That's why we focus on practical financial strategies that work in the real world. Sure, we love spreadsheets, but we care more about helping you sleep better at night knowing your business finances are solid.

Business planning session with financial documents and analysis

What Drives Our Work

These aren't corporate buzzwords – they're the principles that guide every conversation we have and every strategy we develop.

Numbers Tell Stories

Your financial data isn't just about profit and loss. It reveals opportunities, warns about risks, and shows patterns that can guide your next big decision.

Practical Solutions

We skip the theoretical stuff and focus on strategies you can actually implement. Every recommendation comes with clear next steps and realistic timelines.

Long-term Partnerships

Business growth isn't a one-time project. We build relationships with our clients because the best financial strategies evolve as your business does.

Meet the People Behind theronique

We're not just financial advisors – we're business owners who understand the challenges you face because we've lived them too.

Tobias Lindström

Senior Financial Strategist

Tobias has spent 15 years helping businesses understand their financial position and plan for growth. He started his career at a mid-tier accounting firm but quickly realized he preferred working directly with business owners on strategic planning rather than just compliance. When he's not analyzing cash flow projections, you'll find him coaching his daughter's soccer team or experimenting with sourdough recipes.

Freya Blackwood

Business Growth Consultant

Freya specializes in helping mid-sized businesses scale without losing their soul. She has a knack for spotting operational inefficiencies and turning them into growth opportunities. Before joining theronique, she ran her own consulting practice for eight years. She's passionate about sustainable business practices and maintains an impressive collection of vintage business books that she actually reads.

Financial analysis and strategic planning process

Business growth consultation and planning session

Our Process Actually Works

We don't believe in one-size-fits-all solutions. Every business has different challenges, opportunities, and constraints. That's why we start by really understanding your specific situation before suggesting anything.

Our approach combines thorough financial analysis with practical business experience. We look at your current numbers, understand your goals, and identify the key factors that will drive your success.

Comprehensive financial health assessment
Strategic planning based on your actual data
Implementation support with clear milestones
Ongoing monitoring and strategy adjustments

Successful business implementation and results tracking

Explore Our Programs